An excellent book on strategy

The end of competitive advantage

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An excellent book on strategy by Rita Gunther McGrath


An excellent book by Rita Gunther McGrath that contends that because the world as changed dramatically the old models of strategy should change as well. She says that companies cannot longer aspire to have a sustainable competitive strategy and instead should aim for a transient competitive advantage: capturing opportunities fast, exploiting them decisively, and moving on even before they are exhausted. 

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